Missed opportunity for integration and learning acceptance?

As I prepared to head off for lunch on Easter Sunday, I noticed a tweet about a church in Jacksonville, Florida that hosted an Easter Egg hunt on Saturday for special needs children.  (See the original article here.)  When I saw the story, I could not help but wonder why there would need to be an Easter Egg strictly for children with special needs.  The objective was to highlight to parents that the church had programs for children with special needs.  A representative from the church stated that "We've been hearing a lot of families saying 'We haven't been to church in years and we just didn't you guys had a class that our child could come and be part of it'."

While I can appreciate that perhaps children with learning or developmental disabilities may require additional attention in some programmimg, I can't help but feel like an Easter Egg hunt would not be an opportunity to bring together children of all abilities, so they could learn and grow together.  Through playing together, the children could learn they are actually not that different, because after all, who does not like chocolate? :)